Marketing A Buy To Let Property

marketing

Marketing a property is a tricky business, and many owners don’t bother to do anything besides getting the place listed on Zoopla and RightMove.

Before you do anything related to marketing a property, it’s always sensible to ensure you have the following:

  • HQ photos of both the interior and exterior of the property*
  • A list of the property’s advantages for your ideal tenant(s)
  • A clear idea of how much you plan to charge in order to make a profit

* As tempting as it may be to use shots of the property in its prime, make sure the photos you have are truly representative of the actual condition

All Lets

Once you have those, you can think about which methods might help you get the place let:

  • You could register with a local university if you want students
  • Sign up with a reputable local estate agent if you know they have plenty of footfall
  • Try putting something up on the village/post office notice boards
  • Of course, you can always try worth of mouth and ask friends or family if they know anyone who might be interested

But, in addition to the above, there are a few specific tactics that are better suited to short and long term lets. You might consider the following depending on what you want to get out of your rental property.

Short Term Lets

The market for short term lets like holiday cottages and so on is extremely competitive. If the property is a little out of the way, which most holiday rentals are, that “Holiday cottage for rent” sign on the front lawn probably isn’t going to reach many people. A simple website with some good SEO goes a long way.

This can be a bit daunting if you’re not very tech savvy, but it can be as simple as writing naturally while peppering the site with terms like “[location] holiday cottage” or “[area] holiday let” WITHOUT going overboard and mentioning it every other sentence.

Visuals are key here too. Folks who are considering a staycation want all of the luxury and “experience” that they’d get in a fancy hotel overseas without spending as much. Try to add lots of nice little touches (and capture them with some beautiful photography) to help the property stand out.

Longer Term Lets

Low-tech it may be, but an ad in the local newspaper can work wonders for bringing in new tenants. You don’t get much space to work with, so the key is to cram the information that your ideal tenant will care about in.

Let’s say you’re renting to students:

Immaculate 2 bed property. Part-furnished.
5 mins from universities.
Very safe area with supermarkets nearby.
£450pcm excluding bills

Newspaper rental adverts often use abbreviations, such as FGCH for full gas central heating, so brush up on these first if you’re paying by the word/line!

Online estate agents like Hatched and eMoov are aimed more at sellers than landlords, but the former does let you use their platform to promote rental listings. The more eyeballs the better, right?

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